Three Lead in Third Mayoral Survey | Jackson Free Press | Jackson, MS

Three Lead in Third Mayoral Survey

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Mayor Harvey Johnson Jr.

Zata|3 completed a third Democratic mayoral survey last Friday, April 10. In an e-mail, Brad Chism, president of the company, said "not much changed in a week" since the second survey on April 3 that put Jackson City Councilman Marshand Crisler in the lead.

With this survey, however, former Mayor Harvey Johnson Jr. emerges as a leader among black voters, tied with incumbent Mayor Frank Melton, while Crisler and Melton tie among white voters. In the first survey, Melton led the candidates, but an endorsement from Hinds County Sheriff Malcolm McMillin put Crisler in the lead in the second survey.

"Crisler is the favorite among white voters and Melton and Johnson lead among Black voters," Chism wrote on Sunday. "Once the candidates go up on TV and radio we could see significant movement.

"We've said from the outset that Frank Melton and Harvey Johnson have the highest floors and lowest ceilings of all the candidates--they begin with a larger base but their upside is limited. People know Melton, and when reminded about Harvey Johnson, can easily form an opinion on his strengths and weaknesses based on his tenure as Mayor. Low ceilings, but with (10) people in the race, you don't need much--20% of the vote could get you in the runoff. The challenge for the next tier of candidates is to fund a media effort to nudge ahead of either of these and make the runoff. Crisler appears to be best positioned at this point."

When looking at all candidates, Crisler and Melton tie at 25 percent each, with former Mayor Harvey Johnson Jr. coming in third at 20 percent. State Sen. John Horhn trails with 6 percent and Tax Collector Eddie Fair comes in at 5 percent. All other candidates aggregate with 8 percent; 11 percent were undecided.

Among black voters, however, the odds shift to a Melton, Johnson tie at 29 percent, and Crisler a distant third with 12 percent. Horhn and Fair both pick up one percentage point.

Chism noted once again that whites were oversampled in all three surveys: Whites were 39 percent of the April 1 sample, and 40 percent of the April 3 and April 10 samples. Actual voter turnout will be a lower percentage among whites.

See also:
Consultant Reveals Mayoral Poll Results
Crisler Leads after McMillin Endorsement

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