Whitney Place to Rebuild Fondren | Jackson Free Press | Jackson, MS

Whitney Place to Rebuild Fondren

photo

Watkins Partners Developer David Watkins' proposed Whitney Place will replace a deteriorating business strip in Fondren.

Watkins Partners Developer David Watkins says he plans to move ahead with his plans to tear down a 1938 business strip in Fondren, recently used as a movie set in "The Help," to create space for his proposed multi-use development, rather than pursue historic tax credits to renovate the block. The developer says keeping the strip would not be economically viable, despite questions about the buildings' historic value.

The $80 million development, Whitney Place, would replace the existing buildings on State Street from Mitchell to Hartsfield streets with eight acres of retail, apartments, a Hotel Indigo and green space for concerts and festivals. Watkins put the project on hold when credit markets dried up during the national recession but said last week that the project was moving forward and could begin construction in late 2011.

Watkins said the development will have a 1940s Art Moderne architectural style. He said he is working with existing business owners to keep rent affordable so they can remain in Fondren, and he wants to support local artists by creating studio and living space at an affordable cost.

"Our goal is not to build a building but a development that, from the day it is built, will fit into the theme of our neighborhood and to the integrity of our community," he said.

When Watkins purchased the property in 2008, he said he talked to officials at the Mississippi Department of Archives and History about the possibility of getting historic preservation tax incentives to renovate the strip but was informed that the cinderblock buildings would not likely qualify for those credits. Watkins said the current buildings have significant structural and electrical damages and even with the tax credits, saving them is not an economically viable option. Watkins used historic tax credits to renovate the King Edward Hotel and portions of Farish Street.

"We are replacing buildings that have a lot of history and a lot of sentimentality but have no economic value," he said. "... Because of all the tax credits, we were able to revive the King Edward. These buildings don't have the same (architectural significance). There is nothing but the sentimentality."

Todd Sanders, MDAH architectural historian and author of "Jackson's North State Street" (Arcadia Publishing, 2009, $21.99), oversees the historic tax-credits process for Mississippi. He did not hold his current position when Watkins approached the department about the tax credits, he said. To receive the credits, a historic building or district must be listed or eligible for the National Register of Historic Places.

"Our records don't indicate what was said and done," Sanders said. "I have spoken to Mr. Watkins, and I did tell him that since I am new to the position and wasn't here when general inquiries were made, that I would be more than happy to pursue the possibility of tax credits."

Currently, the district is not on the register. Sanders said the process to qualify for the register involves filling out MDAH's two-page preliminary evaluation questionnaire. If the property has a good chance of getting on the register, the department will then submit part one of a three-part application to the U.S. National Park Service. If the Park Service gives a preliminary ruling allowing the property to be placed on the register, the owner can count on receiving tax credits.

"The most common way (to get a district on the national register) is through a local preservation commission, working with the city government to follow up with the process and work with our office to get the national register district surveyed and then listed," Sanders said. "Theoretically, individuals can ask, but there is a lot of documentation, writing and research to make a district listable."

While Sanders said he couldn't officially determine if the businesses in Fondren would qualify, he said a building's historical significance is based on more than aesthetics.

"The majority of the buildings in the Farish Street district aren't eligible because of their architectural significance, because they have very simple, vernacular buildings," he said. "They are listed because of their history and the story they tell in connection with Farish Street being the largest African American commercial district in the state."

In May 2004, the city of Jackson adopted a historic preservation ordinance, allowing for locally designated historic districts such as Belhaven. A majority of property owners from a proposed district can petition the Jackson Historic Preservation Commission to conduct an investigation of the property to determine if it qualifies as a local historic district. Once the district is established, the commission must review and approve any exterior work and construction to buildings.

Sanders said that if asked, he would submit the application to the U.S. Department of Parks and Services.

"If I were presented (with) part one, and the owner wanted to know the determination for tax credit purposes, I would do all that I could to get it approved," he said. "Professionally, I believe, based on my experience, that there is a potential national register district in the Fondren area, but I've never been in (the buildings). I've never done the research, and I haven't been approached."

Watkins, however, said listing the building on the national register isn't an option.

"It would be a very costly and time-consuming process to go through the application process on getting the historic register qualification," he said. "There is no guarantee that I would get it, and there is no guarantee that if I got it, it would be worth anything. And it would prevent me from doing anything other than going forward."

Watkins does not own all the property in the business strip. He said he is working out details with other property owners for acquiring the property in the future.

James Patterson, owner of James Patterson Photography studio, said he understands the need for the new building.

"It's like anything, like having a car you love and you know it's going to break down. ... You just know in the back of your head that it can't last forever," he said.

Campbell's Bakery owner Sedrick Lilley said he has mixed feelings about the proposed development. "I'm actually straddling the fence on that," he said. "I am, in a sense (in support of the development), but I love the historical facts of the buildings and the nostalgia of the building. I am in support of the revitalization, but I wish there was some way that we could retain the integrity of the building."

Jason Meeks, owner of S&E Lock and Key, whose building has a different owner, said his store does not have structural or electrical damage.

"Our buildings have always been well kept, and putting out that (they have damage) a year before construction isn't great for business," he said. "We've never had any structural or electrical problems in those buildings. ... I don't want people to think that it's dangerous to come in."

Previous Commentsshow

What's this?

Support our reporting -- Follow the MFP.

Comments

Use the comment form below to begin a discussion about this content.