Blogging the Body Politic | Jackson Free Press | Jackson, MS

Blogging the Body Politic

Read about presidential hopeful Howard Dean's remarkable grass-roots blogging campaign. And add your voice at the end: Will this campaign change politics as we know it?

Around 2:40 in the morning on Sunday, June 29, Howard Dean's campaign manager, Joe Trippi, posted a message on the Howard Dean for President Web log, where the Dean campaign had been tracking donations for the second quarter. "$6 million! And 45 hours to go," the message began. At that point, less than two days from the end of the second-quarter reporting period for campaign fund-raising, Trippi had reset the Dean fund-raising quarterly goal from $6 million to $6.5 million.

That one message eventually had 251 electronic comments from Dean supporters, many of them caught up in the most exciting telethon of their lives. For example: "I'm about to make another $45 donation, which will bring me up to $250 total since January. And I've never contributed to a campaign previously," wrote a Deanite named Paul at 6:05 that morning.

On Monday, June 30, one of the blog's managers—the fantastically named Zephyr Teachout—started posting messages every half hour, counting up as the donations for that day went from $68,262 at 10 a.m. to $340,067 at 3 p.m. At 10 p.m., Trippi appeared again on the blog to tell supporters that the campaign had reached $7 million—blowing away his $6.5 million goal—thanks to a single-day total of over $700,000 in online donations. The Deanites took that as high praise and yet another challenge. By the time the blog signed off at 1 a.m., the Dean blog and Web site had raised nearly $820,000 online.

"Blog" is the slang term for a "Web log," which is a Web site comprised of articles posted in chronological order. Generally, blogs are supported by special Web-logging software that's used to give the Web site its uniform appearance and its content-management features. (For instance, the Jackson Free Press uses blogging software to manage its site, http://www.jacksonfreepress.com)

The significance of the Internet in political campaigns has already been well established in the late 1990s and, in particular, with Sen. John McCain's (R-AZ) million-dollar day of fund-raising efforts online during the 2000 primary. But if 2000 was the year of the presidential political Web site, 2003-4 may shape up to be the year of the presidential political blog.

While some people use blogging software to create a site that's used like a personal diary (documenting their day and expressing thoughts and desires), blogging is also very common among the politically minded set, with people linking to and discussing news and world events. Perhaps more importantly, however, most blogs make it possible for readers to comment on the entries that are posted—you click a link at the bottom of the entry, and you're able to add your thoughts to the discussion. And it's this commenting capability that has held the key to at least some of Dean's success.

The comments on Dean's blog are almost all from supporters—some regulars, some first-timers. They've created their own online community of Dean fans who regularly discuss issues, cheerlead the governor and click around to online polls, news stories and other related-cause Web sites to sign up, vote, comment or post messages.

And when a non-supporter shows up, particularly one who casts aspersions at Howard Dean or Democrats in general, most of the regulars warn their brethren not to "feed the trolls." (Trolls are bad apples who use forums and comment areas to "troll" for arguments or "flame wars.") Instead, the Dean supporters give small amounts of money to the Troll Fund—a special online fund raiser created by a Dean fan to encourage Dean supporters to donate instead of starting online arguments.

Interestingly, Howard Dean himself posts only every few days on the Dean blog. For a week in July, Dean was the "guest blogger" on Lawrence Lessig's blog—Lessig, a Stanford law professor and author of "The Future of Ideas" is a highly respected member of the "blogosphere." Dean's own entries on Lessig's blog were short and mostly along the lines of "thank you all for the comments."

Writing on Lessig's blog, Zephyr Teachout pointed out that the main difference between Dean's Internet-based (and blog-based) campaigning is the fact that Dean supporters are "self-organizing" through their participation:

"What hasn't been reported is that most of the Dean flyers that people are passing out at farmers markets and summer fairs around the country are put together by grassroots organizers working through the Net," Teachout wrote. He added: "[A] Seattle group thinks of a flyer idea, which a New York group designs, which they circulate through the Dean listservs, which gets stapled to a Bulletin Board in Missouri."

Many of those who comment on Dean's blog say they do so because they feel that their comments are read and listened to by the campaign. Others enjoy reading the blog entries because they feel they're more a part of the "behind-the-scenes" campaign. One recent conversation after Dean's NAACP national conference appearance focused on both the online "digital divide" and Dean's need to reach out to African-American and Hispanic voters. And many of the campaign's ideas are generated in the blog comments—such as a recent initiative to have Dean supporters write personal letters to individual Iowans regarding their vote in the Iowa caucus.

Dean's candidacy was also the first to make wide use of Meetup.com, a service that enables people to find others of similar interests in their locale, and then arrange public meetings to gather and get to know one another. As of mid-July, over 60,000 people had signed up for Dean's Meetup service (in fact, Jackson, Miss. led the list as a growing Dean Meetup city in mid-July); John Kerry, the next most prominent political Meetup participant, had more than 6,500 members. Gen. Wesley Clark, who hasn't even announced himself as a Democrat, let alone as a candidate, has more than 5,000 people in his Meetup group.

No other major Democratic candidate has yet tried the blog approach, but many may in the future. The tools seem ideal for getting young people energized about a campaign—particularly for an effort like Dean's that already appeals to the volunteer ethic of America's younger activists. In particular, few candidates have probably ever encouraged so many of them to donate—according to the campaign, more than 83,000 people donated in the second quarter, making the average donation $88.11. Only 891 donors have donated the maximum of $2,000 to the campaign, meaning that Dean could do well to keep the blog—which, so far, appears to be the most lucrative blog in history—rolling along.

Todd Stauffer is publisher of the Jackson Free Press and the author of "Blog On: The Essential Guide to Building Dynamic Weblogs" (McGraw-Hill Osborne Media, 2002).

Click here for jacksonfreepress.com/politics for Mississippi candidate blogs.

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