Music Street: Where Is the Studio Melton Promised? | Jackson Free Press | Jackson, MS

Music Street: Where Is the Studio Melton Promised?

During Frank Melton's mayoral campaign, he told an audience of young African American musicians at The Birdland that he would bring a world-class recording studio to them, to Farish Street, once he was elected mayor in June. "I'm entering the fall of my life," Melton said. "The only thing I have left now in my life is to make sure you all have the same opportunities I had. I want a studio on Farish Street." Melton promised that the studio would be one of his first priorities when he took office July 4.

Melton, a wealthy former television executive, told M.A.P. members he was chairman of the contracts committee for BMI (Broadcast Music Industry), a recording rights organization for songwriters, composers and music publishers that represents the likes of Whitney Houston and Carlos Santana. Melton explained to the crowd that this meant he could build a high-tech recording studio right on Farish Street, "so you can produce your music."

Then-candidate Melton visited members of the M.A.P. (Mississippi Artists and Producers) Coalition, chaired by noted artist (and JFP columnist) Kamikaze, following an address by Jackson's then-Mayor Harvey Johnson Jr. Melton's address carried more bare-fisted pizzazz than Johnson's toned-down presentation. Johnson promised more business interaction with the city's youth in the next mayoral administration. Melton walked in, however, offering a more direct kind of carrot.

Remember the Alamo

Months later, Kamikaze and the M.A.P Coalition remember the talk of a recording studio.

"Melton has promised a state-of-the-art studio, comparable to any studio an artist may use in L.A. or Atlanta," Kamikaze said in a recent interview, explaining that the studio would fill a need that can't be handled locally because of the lack of technology. "It's unfortunate that artists like David Banner and myself have to go out of state to get the kind of sound that we want in our music. I do a lot of recording here in Mississippi, but I still have to go to Atlanta to get to the mixing and mastering process."

Melton appointed Kamikaze to oversee the project. Kamikaze said the studio will open doors to fresh money for the economy.

"Hip-hop has been so instrumental in feeding the economy in cities like Atlanta. Atlanta 15 years ago was just like Jackson until (singer/songwriter/producer) Babyface decided to build a studio in it. Next thing you know, you have Bobby Brown coming in and building his studio. Next thing you know Atlanta is thriving in the music business. I've already had Nappy Roots come to town. Banner has had ... Little Scrappy to come to town. When you bring those people here, you get the fans here who love to see these people. They spend money and add to the economy," Kamikaze said.

It's a seductive proposition for a city whose tax base has been shrinking, but the proposition is in its preliminary stages, according to all involved with it.

Peyton Prospere, director of administration for the city, said Melton is considering using the city-owned Alamo Theatre as a possible location for the studio.

"The Alamo Theatre is a jewel that's been under utilized, and the studio that Mayor Melton's talking about will sort of be part and parcel with the expanded usage of the Alamo Theatre," said Prospere, who adds that the source for financing has not yet been identified. "We'll be looking at that. I don't know where the dollars are coming from today. We have to see where we are and then see where we have the money."

Kamikaze does not agree that the Alamo would be "the best spot for it." It is not the correct size, he said: "We're looking across the street or somewhere down on the other end of Farish Street."

Kamikaze adds that the enterprise will likely be financed through private dollars. If so, that would be a relief to those who do not believe that the government should interfere with free enterprise. "No. No. No. The city shouldn't have a hand in putting up money for a studio," said Lawrence Silver, assistant professor of Marketing at Mississippi College School of Business. "The state shouldn't be putting up money for Northrop Grumman or Nissan or anybody else."

"I am opposed to government financing of private projects," Silver added. "If it is a commercially viable project, then it will make a profit on its own. If it won't, then don't sink my tax dollars in it."

Kamikaze said the studio is in a "formative stage."

"We haven't come up with a name for it, yet. ... There's a lot of red tape, a lot of calls and a lot of procedures that need to take place."

State of the Costs

Still, design plans have moved ahead. The contents of the studio, according to project coordinator Kevin "KJ3" Jones, will be strictly state of the art. "This will be a facility featuring a world-class Pro Tools HD system. The main recording studio will have 192 digital high-definition track capabilities, high definition video editing, from movies in 7.1 surround, to music videos and HDTV program editing all audio visual recording," Jones said. "The control desk (mixer control surface) will be a Digidesign D-Control 48 channel producer's desk. To say the least, everything you would see in Jive, Sony or any other major recording studio."

Of course, Digidesign Protools HD3 Accel System, a Digidesign Audio Interface 192io, Focusrite Class A pre amps and Digidesign 48 channel D-Control control desks don't come cheap. The mixing board alone can immediately strike $80,000 from a wallet, and may even make the studio a tough sell to investors. Also, big-time studios with all the trimmings, in places like New York, come with costs that are anything but trim. An average studio hour with this kind of merchandise pushes the hourly billable rates up to more than $150 in some instances—well out of the range of most of Jackson's artists.

Kamikaze does not see cost as a problem, however. "Studio time can cost $100 to $150 an hour in Atlanta—and you could take all day in there. That's not including the mixing and mastering time," Kamikaze warns, "but the other places charge a lot because they got big bills. We all know how much it costs to rent space in New York. It costs $1,500 to rent a studio apartment in New York, and it's getting like that in Atlanta, too. But because the price of living is so low here, we can afford to cut deals with our clients. We're thinking that we could charge them one-third of the regular cost for this kind of work, but it's still too early to speculate."

Mississippi's Terminal Recording Studios—with a client list including names like Cassandra Wilson, Stevie Wonder, The Temptations and David Banner, and sporting accomplishments like the Grammy Award-winning "O'Brother Where Art Thou" movie soundtrack—proves that a big studio can be a success in the state.

"I don't know why somebody would have to go out of town to do any kind of recording. We have all the equipment that anybody in New York or Atlanta or L.A has," said Marty Frascogna, studio manager at Terminal Studios.

A Great Idea, If …

Wolf Stevenson, vice president of Malaco Records, in Jackson, thinks the studio is a grand idea, if only it can hold together.

"They could do it, but I don't see how they could make any money out of it," Stevenson said. "If they got their equipment donated or something like that it'd be great, but that's a sizeable investment. The Protools rig is a full-blown rig. Focusrite tools are some of the best, but they're very expensive."

Jane Galloway, office manager at Malaco, which does not rent studio time and does not regard the new studio as competition, points out that finding warm bodies to fiddle with those systems isn't cheap, either.

"Sure, the price of the equipment is outrageous, but the engineer behind the board is also good for running up costs. Their salaries can run probably in the upwards of $50,000 to $60,000," Galloway said, adding that the number of engineers employed varies by the size of studio. Many can employ around five.

Another factor worthy of economic note regarding any high-end facility in the record business is the inevitable evolutionary trend that technology imposes.

Darryl Pete and his partner Derrick Martin run Airtight Studios in Clinton. The recording studio occupies the same space as Percussive Music Media. Pete explains that many studios, thanks to the ever-shrinking nature of technology, can occupy a garage, a basement or a washroom, and do many of the same things as the larger studios—and for far less money.

"The thing about studios nowadays is that you're not seeing the bigger studios around as much because of the project studios, which are more affordable to the average person. Mega-studios are falling out now that everything's digital. You can have your own Protools set-up at home for $10,000 or $15,000," Pete says. "Kamikaze going off to Atlanta is probably more a matter of personal choice than necessity. I think I could master something just as good as anybody in Atlanta."

Stevenson is quick to agree. "We shut Muscle Shoals Sound (recording studio) down. That's how bad the business is these days. We bought Muscle Shoals in 1985, and we shut it down in January this year. It was an icon all over the world, but after 10 years of losing $60,000 or $70,000 a year it just wasn't much fun. Cheaper competition killed it. Cheaper competition can do 70 or 80 percent of their work on their home or a laptop. The big bands still go to big studios, but quite often it's just cut straight to a computer's hard drive," Stevenson said, adding that if he were asked to invest in such an enterprise today his answer would "have to be a flat 'no.Ҕ

A Worthy Adventure

Still, Stevenson called the Farish Street studio a worthy adventure and pledged his company's support and attention to anything coming out of it.

"If they can run a studio for the price they claim they can, they'll get pretty good business," Stevenson said. "We'd be happy to participate in some way in helping the people making the recordings getting put in the right direction."

University of Mississippi instructor and former Living Blues Magazine editor Scott Barretta said Farish Street has a history of cranking out some of blues' most historic figures. "Farish Street has a good ambiance. Farish Street has promise," Barretta said. "Farish Street today is being imagined in the terms of some sort of fantasy of what it was musically. Quite frankly, it was more a center for business and culture rather than an entertainment district, which is what it's being re-invented as. Having a studio there is not an unnatural thing, though. Elmore James and Sonny Boy Williamson made their first recordings down on Farish Street."

In fact, Barretta said, the most important blues recordings in the 1920s and 1930s were done on Farish Street: "Elmore James recorded for Trumpet records on Farish Street in 1951. You had a guy named H.C. Speir back in the 1920s and 1930s who was responsible for the recordings of many of the early blues pioneers. He operated a furniture store on Farish Street. Johnny Vincent, who ran Ace Records, ran it on Farish Street."

That history could easily be a positive influence for any business dealing with music or art in the area. An artist taking a break from hammering out his latest album could head to the street to soak up the scenery that likely gave birth to the music genre he's working with.

Historic Cautions

Of course, that same ambience could either help or hinder the development of a recording studio. Because Farish Street is designated "historical," development is trickier, says Willie Mott, executive director of the Jackson Redevelopment Authority.

"If you wanted to build on the brick-lined entertainment district, you'd have to go through a number of agencies. The city has the Department of Historic Preservation to contend with, then you have the State Archives and History to work with, and then you also have a federal level to go through because it's on the National Historic Registry, so undoubtedly you'll have to make sure that whatever you're building meets requirements," Mott said.

"A door might have to be made of a certain material. What type of glass are you using, lead crystal or something else? Is the interior such that you need to move a wall? That could be a problem, because a wall, a stairwell, or an arch wall inside a building in this area may have historic significance. The job is to keep the new development as close as possible to a particular era. That may cost extra money."

Of course, if a builder follows certain guidelines that builder may be eligible for federal and state tax credits, Mott was quick to add, so the conveniences of working in the district are not to be ignored, either. "We're going to make sure that they get the most out of the location that they possibly can," Mott assured.

An Insult to Artists?

Critics of Melton's effort to set up a high-end recording studio point to reasons outside economics. Joecephus Martin, a Jackson State graduate and a rapper known as Skipp Coon, stood in the crowd when Melton issued his April 19 promise to the M.A.P. Coalition. He said the plan sounded "hilarious."

"I think it was an insult to the artists in this community to imply that building a studio will get us off the street," Martin said. "Is he saying that rappers are criminals or that the rappers that need studios are criminals? That's what I heard in it. Also, he said he was talking to his advisers that night he made his proposition and said that whether he won or not, the studio would be built."

Martin had asked Melton at Birdland what else he was going to do to help Jackson, "other than build a studio and buy stuff." Melton repeated that he wanted the studio. Martin pointed out, "That doesn't help Jackson. … You're not answering my question." Melton replied, "No, you're not listening to me. I want a studio right here in my backyard."

Martin said the city's money and time should go to other things. "When I kept asking him, he was saying that this (studio) was what the city of Jackson needs, and I was trying to figure out why. I don't think my recording career is more important than my godson's education. I don't see how a studio benefits my mother who's a nurse or my grandfather who's retired. I think we need to work on doing things for the entire city and not just one segment of the population," he said.

Kamikaze stands firm in his conviction that the studio can help the city's economically challenged youth.

"The reason we want it on Farish Street is to make it accessible to kids who might not otherwise be able to get out of the neighborhood. We'll be offering tutorial programs, teaching kids how to have studio etiquette, how to work these machines and equipment. When it comes to fruition, it'll be something good. I know people are kind of skeptical about it because they haven't heard too much about it, and there hasn't been too much information put out about it, but that's because we're trying to make sure that everything's right. We have our naysayers, but through all the controversy, in the end, I think people are going to say this was a very, very good idea.

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