Promoting your brand? How Far Would You Go? | Jackson Free Press | Jackson, MS

Promoting your brand? How Far Would You Go?

"For me, jail was like spending seven years in a writer's studio...Most guys in prison complain that time drags by. But there weren't enough hours in the day for me." --- Dewitt Gilmore
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Dewitt Gilmore, 41, stepped onto an idling bus waiting to make the trip from Columbus Circle in Manhattan to the Groveland Correctional Facility in Sonyea, N.Y.
Mr. Gilmore, a writer who goes by the pen name Relentless Aaron, was there to sell books. "I started here selling my books out of my knapsack, and now I have a six-figure deal with St. Martin's Press." After several passengers handed him money for books, Mr. Gilmore pulled a credit card swipe machine out of his jacket and added with a grin, "And the brother also accepts all major credit cards."

Mr. Gilmore first began showing up on the prison buses two years ago, arriving by subway, alone and unknown. Now he arrives announced by the bold graphics on his sport utility vehicle — "Relentless Aaron, Father of Urban Fiction" — flanked by two female assistants carrying piles of product: his self-published paperbacks, selling for $10 apiece.

"Nothing could match solitary for writing," he said. "You couldn't use pens in there, so some of the guards who respected my discipline and my writing would pass me pencils." Eventually he could knock off a book in two weeks, he said. In time, Mr. Gilmore said, he began sharing his written stories with inmates, and with guards who would borrow them and show friends on the outside.

"It's true, there are too many distractions on the outside," he said. "Sometimes I have to lock myself in a hotel room with no phone or TV. Sometimes I just get in my truck and drive to a deserted place for a while. But I'll never have it as good as prison again. For writing, anyway."

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