The new Mississippi Farmers' Market, brainchild of Agricultural Commissioner Lester Spell, opened in February at a cost of $4 million, and first stirred up controversy when it displaced vendors working in the longstanding Jackson Flea Market occupying the same ground.
Since the June 3 grand opening, vendor participation had been unsteady, with the market only recently open daily between 9 a.m. and 3 p.m. Since February, the market was open only on Saturday, which failed to draw the weekday lunchtime crowd envisioned for the market.
The farmers' market on Woodrow Wilson has hardly felt a hit, however, with more than three regular vendors and two wholesale businesses supplying restaurants as far away as Madison. The Woodrow Wilson market has been open six days a week for years and is familiar with its customers.
"I don't go to the new market at the fairgrounds," says Jackson resident Dorothy Triplett, despite living closer to the new market on High Street. "I just haven't had an urge to change."
Since opening its first stall, the Mississippi Farmers' Market has been cannibalizing neighboring markets by enticing vendors.
"Most of our vendors were asked to go to that market, even our arts and crafts people, but we're real positive about that other market, and we're hoping we can play off each other, and we encourage our vendors to change venue every opportunity, and we support them when they go anywhere," said Belhaven Market overseer Kathy Massey. "Some of our older vendors are there because they're selling more there, but we're not going to discourage them from doing their best. Some of our vendors are planning to set up stands at both locations."
Massey said the Belhaven market is still doing brisk business, with a waiting list of vendors still looking to set up shop at the Belhaven location.
"I've had 10 people apply for booths this week. We've tripled in size since last year, so we're not being hurt by the new market. If anything, I'm wondering if having two markets is better," Massey said. "Last month, we paid about $1,300 in sales tax, and it may have been better than that. We are self-sufficient."
The Belhaven market offers space for a $25 monthly fee, offers live entertainment, from bluegrass to '60s music, and has a convenient location off I-55 at the Fortification Street exit.
Belhaven market vendor W. Joseph Pettit sells chemical-free vegetables and fruits as well as cage-free eggs. Pettit said he likes the mood set at the Belhaven market, even though a stall at the new Farmers' Market allows him to store more produce.
"I like the flavor of the crowd here at Belhaven," Pettit said. "I mean, I've lived here. I know the people, I know the neighborhood, and I've got friends here who like what I bring to the market. You can't find this just anywhere."
Pettit said he has been petitioned by employees at the new farmers' market to relocate to the fairgrounds, and said he is tempted to set up a stand in both locations, but emphasizes that he can't see himself completely abandoning his current spot.
"I wouldn't want to leave," Pettit said. "It suits me just fine."
Other vendors back at the old farmer's market are not so laissez-faire.
"Lester Spell basically put his finger in my face and said, 'move to the new location or get out,'" says produce seller Brenda Langham, whose family has had a stall at the old market for more than 50 years. "There were complications from the start. We told him this new venture of his was going to be a $4 million waste of the taxpayers' money."
Woodrow Wilson market vendor Becky Patrick says the new market is unfit for permanent stalls like hers. Vendors at the new market are required to take all their produce away at the end of the day and must draw lots to determine a new location each morning. Patrick says that and the absence of electric coolers make keeping large amounts of produce uneconomical.
"I'm sure Spell is a good man and a good veterinarian, but he knows absolutely nothing about raising produce to sell to the consumer. He knows nothing about keeping the food fresh and safe for the consumer to eat," says Langham, adding that Spell was determined to close down the old market and began issuing ultimatums to vendors as early as 2004.
"We had signs hanging up all over the market here, saying 'write to your legislator' to stop the closing of this market, and Spell ordered us to take those signs down or leave the booth," Langham said.
Spell did not return calls to the JFP.
The signs were up long enough for state legislators to get the message, however. During the last session, Rep. Blaine "Bo" Eaton, D-Taylorsville, chairman of the House Agriculture Committee, inserted an amendment to the Public Buildings and Grounds Appropriations Bill, transferring operations of the Belhaven market from the Dept. of Agriculture to the Dept. of Finance and Administration, where it will sit for two years, with an option to renew after that time. Eaton says he submitted the bill "to give vendors and farmers time to adjust to the new location."
Langham says the new market has actually been a boon for business.
"All our customers heard we were closed and came by to see if it was true," Langham said. "We're glad to say it's not. As far as I'm concerned, this here is the real farmers' market."
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