Hot 97.7 No Longer Blazin' Hip-Hop | Jackson Free Press | Jackson, MS

Hot 97.7 No Longer Blazin' Hip-Hop

[verbatim statement] Effective March 17, 2008, HOT 97.7FM has changed its name to 97.7FM WRBJ and no longer promotes itself as "Jackson's Blazin' Hip-Hop and R&B Station." In addition, the station will no longer carry the nationally syndicated Russ Parr Morning Show. 97.7FM WRBJ will now dedicate more of its programming to R&B music that is more appropriate to the entire expanse of the community. In addition, 97.7FM will air the nationally syndicated Rickey Smiley Morning Show.

Station general manager Keith Smith states that "this is the next step in Roberts Broadcastings' commitment to provide a more positive influence in the African-American community. We will still play hip-hop music but restrict more of the questionable music to later hours." 97.7FM will add new features to the station including a Sunday lineup of gospel, Neo-Soul music and a public affairs program on Sundays.

97.7FM WRBJ is a part of Roberts Broadcasting Company, owned by Steven & Michael Roberts, and headquartered in St. Louis, MO. The company owns and operates 4 television stations including local television station CW34 WRBJ-TV. Roberts Broadcasting is part of The Roberts Companies, a multi-faceted business organization comprised of an aviation company, television and broadcasting properties, strip shopping centers, loft apartments, office buildings, a tower company, a hotels group, 1,450 seat theatre, construction management and consulting firm, and residential developments in the Bahamas and St. Louis, MO.

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