'ShopLocal' Blog Declares War on JFP; Says We're 'Misinformed' | Jackson Free Press | Jackson, MS

'ShopLocal' Blog Declares War on JFP; Says We're 'Misinformed'

In a post that can only be called "jaw-dropping" in its hubris, Gannett's ShopLocal™ blog has taken major umbrage with the JFP's special local-business issue last week, which exposed "local washing" by huge corporations such as Gannett, and especially my piece revealing the ShopLocal™ scam that Jackson's outlet of Gannett, The Clarion Ledger, is pushing. It seems that us dumb-little-LOCAL types are "misinformed" about "local" really means, and ShopLocal™ Senior Director of Product Management Patrick Flanagan decided to take time out of his busy corporate day up in Chicago (where this division of ShopLocal™ hangs out its shingle) to correct us dumb hicks. You see, "local" isn't necessarily "local." You could be talking about "national-local," or "local-local," or "hyper-local," or whatever other phrase the country's largest newspaper company wants to use to whitewash what they're doing.

Go read the whole, long post -- touch a nerve, did we, Pat? -- but here are a couple of delightfully defensive money quotes:

ShopLocal does focus mainly on the national-local types of retailers, but ShopLocal however has been deeply involved in Jackson, MS local-local and hyper-local advertising since 2005 with a competing local newspaper called The Clarion Ledger (Gannett owned).

First, I love that the Ledger is merely "a competing local newspaper" with us. Wouldn't that be a national-local newspaper, Mr. Flanagan? We, on the other hand, are plain old garden-variety "local"—all of us live here, we support our local businesses, and do everything from writing to distributing the papers. I'm a co-owner and every few Saturdays, I find myself driving around the local area, putting out newspapers, cleaning up boxes and racks, talking to business owners. You?

He writes:

Over the course of five (5) years, ShopLocal has worked to promote and publisher 2,585 ROP (run of press) ads in total for some of the most hyper-local, mop & pop type businesses in and around the Jackson, MS metro area.

(sic; he really typed "mop and pop"; I have a PDF in case they freak out and try to change the post.)

As for all the "mop and pop" businesses—where are they on the ShopLocal™ Jackson site? McDade's doesn't run circulars at all any longer in the Corporate-Ledger, or even the Northeast Litter-Ledger, and when you go to the ShopLocal™'s Jackson page, these are businesses you see: CVS, Best Buy, Home Depot, Target, Lowe's, Kohl's ...

He ends his post:

So contrary to what the misinformed article suggested, ShopLocal does truly support both the national-local retailers (like CVS, Target, Sears and Office Depot) and the local-local & hyper-local type of retailers (in this case, Shoe Station & Southeast Foods).

Dizzy, yet?

One more, this one from the caption under the cover of our local issue he has reproduced on his site:

Big stores, such as Lowe's & Walgreen's are as much part of local communities than any small mom & pop type store. One could argue that these national-local retailers contribute a lot more to local towns in the way of jobs and tax revenues than owner operated businesses.

One could try to argue that, Patty, but one would be wrong. The, er, "national-local retailers" that Gannett and The Clarion-Ledger and Mr. Flanagan love to pander to actually decrease wages and jobs, as they force "mop-and-pop" stores to close. You can't just make stuff up like that, Mr. Flanagan. Even we hicks know how to do research. Better than you'd ever guess, probably.

Mr. Flanagan, ask actually-local (my phrase) merchants just what effect "local-local" retailers (like Hobby Lobby) have on them. The bottom line, sir, is that your corporation is doing everything possible to push these big-box retailers, which is your right. But it is damn cynical, and downright Orwellian, to call your national-national advertising strategy "ShopLocal." And lodging five minutes of hate against me on your blog doesn't change that one damn bit. In fact, I kinda think it proves it.

Meantime, I'm shocked and thrilled that you chose to call me out personally for calling out your company's bullsh!t. Please do it again, because this will help us real local-locally owned media outlets to do even more for our actually-local businesses. You did no favor for The Clarion-Ledger here with this post, which is incidentally called:

Sorry Ms. Ladd Of The Jackson Free Press, Your're Just Wrong. ShopLocal IS Local. (sic)

You and ShopLocal just jumped the shark, dude, at the very moment when you started arguing with the editor/owner of a real-local business about how we should re-define "local." We live and breathe local. And just in case you think we're not up to this little, er, battle of wits over what the word "local" actually means, you'd better think again.

Bring it.

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