Pro Basketball: WNBA Really Getting Desperate | Jackson Free Press | Jackson, MS

Pro Basketball: WNBA Really Getting Desperate

The WNBA, the useless U.S. women's pro basketball league, is in business solely because NBA commish David Stern wants it that way. In a sign of the league's increasing desperation, the Phoenix Mercury will wear jerseys that don't mention the team's city or mascot. Instead, they will bear the name of a corporate sponsor. The team should now be referred to as the Phoenix Corporate Shills. [Deadspin]

This has been standard practice in Europe for years, which is not a good reason to do anything. In the U.S., the practice of wearing a sponsor's name on a team jersey is usually confined to youth and rec sports teams. Or the MLS, which is sort of the same thing. It's doubtful this will be a major trend in U.S. pro sports. The WNBA and MLS aren't exactly main stream. (Although Doctor S would watch 24 hours of MLS rather than 24 seconds of WNBA.)

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