Transparency Means Transparency | Jackson Free Press | Jackson, MS

Transparency Means Transparency

Well, we tried.

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Mayor Harvey Johnson Jr.

The evening of June 15 was heralded as the night that the business community united behind Mayor Harvey Johnson Jr. Some of the long lists of hosts and organizers were so excited that they kept sending the invitation to the event to their friends and to local media. After a divisive election, would the press cover such a positive event around Johnson?

But unbeknownst to the media, the organizers of the event voted to bar any cameras from the event at the University Club. The official excuse was that it was a fundraising event and "privateԗbut they didn't bother to tell that to all the media getting the e-mail invitation.

So TV stations and newspapers sent people with cameras to cover this positive event. To us, the idea of getting images of business people who had supported Johnson's opponent now raising a glass to him was exciting. It was the boost that Jackson needed. Readers need those images.

But when the photographers arrived downtown, they were summarily barred from the event, even though print reporters were allowed in. And then the defensiveness went into overdrive: Some of the same people who complain about the media always covering negatives suddenly were saying that it was their event, and they had the "right" to bar cameras.

Fine, but does that mean they should have?

It also emerged that Johnson's staff wasn't too pleased with some TV folks who were pursuing the angle of Johnson's campaign debt, so they weren't exactly doing back flips to let them in. Suddenly, as always happens when doors slam, the event was about transparency, instead of about a positive unity event. Some organizers took responsibility, others blamed media for overblowing, and at least a couple said they wanted to allow cameras in the first place.

To his credit, Mayor Johnson and one of his staffers called to apologize for keeping the JFP's photographer waiting for three hours. "We screwed up," he told the JFP, adding that he was a guest, and the decision was the organizers'.

But regardless of who made the mistakes, PR gaffes are ultimately Johnson's problem. His challenge is to build a new kind of relationship with the press—including the ones he thinks are out to get him. And everyone involved needs to learn that any lack of transparency is always a story and needs to be.

Monday's event was private in a sense, but it was public in another—the money raised and who gave it are a matter of public record. So is Johnson's campaign debt. The organizers were shortsighted to try to block media coverage of what is clearly a matter of public concern, and they missed a golden opportunity for good press coverage for the city.

Going forward, the buck must stop with Johnson. He must ensure that information is provided to the media promptly—and before legal deadlines, in order to build trust—and he must put a professional media team in place to anticipate such debacles as Monday night and prevent them. The city has serious challenges ahead; city transparency must not be one of them.

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