It'll take a year to read Scott Ginsberg's newest book, "Ideas Are Free, Execution Is Priceless" (Self-published, 2011, $19.99). By design. It's one of those motivational books with a suggestion a day for a year. I love these books because they're so easy to dig into it. I have a couple on my nightstand so I can get inspired right after I make my "grateful list" each morning.
I'm a huge fan of "Nametag Scott" (whose shtick is to wear a nametag every day) and his blog, hellomynameisscott.com, because he constantly finds new ways to inspire creativity and success. This book, which is geared toward entrepreneurs, starts with a punch and a kick. On Jan. 1, he urges the entrepreneur to abandon outmoded traditions and "stick herself out there," to be courageous to "plunge forward into the vortex of action."
The next day, he says to lose the "excuse barrage" in order to close the execution gap between having an idea and doing something with it: "Let action eclipse excuse."
Do that in three steps, he advises:
1. Find at least three people who are succeeding despite having the same excuses you do. Then have lunch with them and learn from them.
2. Ask yourself what your excuses are actually guarding, so you can get past them.
3. Stop using other people as excuses for your lack of action. It's all about you and what you do, and don't do. Buck up and do it.
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